Imagine slowly strolling through a Museum on a hot july day, when you instead could be out taking a swim with your friends or relax in a park with a ice cream by your side. Unless you are dedicated museum goer you probably prefer latter, and especially when it’s a museum in your hometown.
So how do we take the six Parkmuseerne museum out on the streets of Copenhagen and make people interact with them? How do we make Parkmuseerne more visible for the Copenhageners, and give them something they can gather around, share on social media and tell their friends and family about?
The client, Parkmuseerne is a colab between six great museums located in the center of Copenhagen nearby the three parks Østre Anlæg, Kongens Have & Botanisk Have. 1 min. walk from Nørreport Station. They wanted a concept, that could promote Parkmuseerne, but also